They USED to be called Sugar Smacks from 1953 to the early 90s. (After all truth in advertising is preferred, right?) But as time would have it, the concern about too much sugar in children’s diets became an issue, Kellogg’s quickly changed the name of the sugary sweet puffs of rice to Honey Smacks, because Honey has less sugar right? Or was it because Honey sounds more nutritious. Then in the marketing wizard’s infinite wisdom, Kellogg’s dropped the word Honey and just called the just Smacks.
Regardless, no amount of name tweaking could change the fact that Smacks STILL ranked as the highest sugar content of all cereals along with Post’s Golden Crisp (another one that had the word Sugar in it, know as Super Sugar Crisp until 1985.)
Back in June, you may have heard that Kellogg’s had a voluntary recall because of a possible salmonella contamination. During this time, interestingly enough, the recipe has been changed, where sugar no longer takes up 50% of the cereal’s content.
So, if you are excited as me, we will can all wait for the first delivery in November and see how this “NEW” and “IMPROVED”, less sugar versions tastes.