Over the years Barbie dolls have taken a lot of heat for not being diverse enough, don’t representative of what women look like, shaped like or their aspirations beyond being a house wife or jet-setting millionaire. In recent years, Mattel has taken that as a challenge to represent more women of color and different walks of life, even encouraging of young ladies to get into STEM programs.
Today, being International Women’s Day, Mattel has released 17 new Barbie dolls representing women from all walks of life.
With 86% of US moms worried about the type of role models their daughters are exposed to, we are committed to shining a light on empowering female role models in an effort to inspire more girls. Join us by sharing your role models using #MoreRoleModels. #IWD2018 #HélèneDarroze #NicolaAdamsObe #ChloeKim #FridaKahlo #IbtihajMuhammad #KatherineJohnson #GabbyDouglas
- Amelia Earhart
- artist: Frida Kahlo
- Olympic snowboarder: Chloe Kim
- Conservationist: Bindi Irwin (daughter of Crocodile Hunter, Steve Irwin)
- NASA mathematician: Katherine Johnson
- Wonder Woman: Patty Jenkins
Mattel has made a statement say:
“With 81 percent of moms globally worried about the type of role models their daughters are exposed to, Barbie is igniting a conversation around the importance of positive role models.”
Good for you Mattel for making Barbie a great representative of International Women’s Day. As a matter of fact, Mattel has made a video explaining why they have made this addition to the Barbie line-up