When you are applying for a job, a cover letter can be as important as the resume, if not more important. The cover letter could be a make or break whether the prospective employer even looks at your resume. That being said, creative writing to emphasize your skills, “out of the box” thinking and what you bring to the table, along with your personality could win that employer over and put you to the top of the list.
Chase Zreet is a guy who wants to work in the creative department at Sprite. He was able to give the people at Sprite, his personality, his skills, creativity and shows that he is totally into popular culture through what you are about to see.
If this gets him the job, you can bet that there will be others who try a similar approach. Until then, Chase gets two thumbs up for wowing the internet